Selected Work
Systems we’ve shippedand what they changed.
From AI content engines to smart retail kiosks, every ToBa project starts with a real operational bottleneck and ends with a system the client owns, runs and scales.
40+
production systems shipped across AI, software and interactive
12
industries served
3.4×
avg. throughput gain
Featured case study
A closer look at the system that turned one idea into a content pipeline.
All case studies
Media & Content · 14 weeks
One idea in. Every format out.
ContentX’s team was hand-producing every post, short and article. We built an AI production system that drafts, versions and schedules content across channels, with humans approving the final cut.
Before
Manual, one-off production
Every asset briefed, written and edited by hand.
ToBa built
AI content pipeline
Agents for drafting, repurposing and QA.
After
One idea 16+ formats
Published daily with human sign-off.
16+
formats per idea
48h → 4h
brief to publish
2×/day
publishing cadence
Read the ContentX story
More from the studio
Products and platforms we’ve designed, engineered and launched with our partners.
Showing 4 of 18 projects
Custom Software
AI
IntelliverseX
An AI learning universe, built for one screen.
A multi-tenant learning platform with AI tutors, adaptive paths and creator tooling, engineered to grow from one classroom to millions of learners.
Launched in 10 weeks, scaling to 120k MAU
View case study
Gaming & Interactive
Rewards
QuestX
Turning everyday time into real rewards.
A gamified rewards app with quest engines, anti-fraud scoring and instant cash-out rails, so brands pay for attention that actually converts.
38% higher 30-day retention vs. benchmark
View case study
Interactive
IoT
KioskX
Smart kiosks that run the shop floor.
NFC check-in, live inventory and IoT-connected self-service kiosks with a central ops console for multi-location retail.
62% fewer staffed checkout hours
View case study
AI
Hardware
Curio
An AI companion that sees, talks and plays.
A real-time multimodal companion device: voice, vision and play modes powered by an on-device + cloud AI stack.
Sub-400ms voice latency in production
Impact
Outcomes, measured in hours returned.
Every engagement is scoped against a business metric before a line of code is written. These are the numbers our partners report back.
120k+
hours automated per year
Manual work removed from ops, content and support teams.
3.4×
average throughput gain
Measured on the workflow the system replaced.
<12 wks
idea to production
Median time from discovery call to live system.
100%
client-owned IP
Code, models, data and infrastructure handed over.
Who we build for
Different industries. The same bottleneck.
Wherever teams are buried in repetitive work or disconnected tools, we design the system that removes it.
Retail & Commerce
Kiosks, inventory sync, pricing automation and loyalty experiences.
Media & Content
AI production pipelines, repurposing and multi-channel publishing.
Education & EdTech
Adaptive learning platforms, AI tutors and content tooling.
Gaming & Entertainment
Game systems, live-ops tooling, rewards and interactive worlds.
Operations & Logistics
Workflow orchestration, document processing and ops dashboards.
Fintech & Services
Onboarding automation, risk scoring and secure client portals.
Start Here
Two worlds, one team. One unlocks intelligence and removes systemic friction. The other builds high-fidelity digital touchpoints that capture attention.